Guides for better conversations
Platform rules explained simply, and the automations that actually bring customers.
Guides · 6 min read
How to DM everyone who comments on your Instagram post
Comment-to-DM is the simplest way to turn reach into leads. Here’s how it works, what Instagram allows, and how to write a keyword that people actually use.
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Platform rules · 5 min read
The WhatsApp 24-hour window, explained
When can a business send a free-form WhatsApp message, and when does it need a template? A plain-language guide to the customer service window.
Growth · 4 min read
How to collect emails in DMs without being annoying
Five rules for asking for an email or phone number in a chat, so people actually say yes.
Guides · 5 min read
Run an Instagram giveaway that follows the rules
Giveaways are great for growth, until one breaks Instagram’s promotion guidelines. A checklist for running one the right way.
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